Marketing & Communications ExecutiveBuilding brands, Accelerating Growth, and Inspiring Teams to Deliver Exceptional Results.
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Areas of Expertise
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Career Highlights
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Director of Marketing & Communications
Recruited as the carrier's first dedicated marketing leader to modernize a 69-year-old life insurance and annuity brand and establish an enterprise marketing function that did not previously exist. Own brand, communications, demand generation, marketing technology, and compliance-aligned content across distribution channels. Partner with the CEO and executive team on positioning, reputation, and go-to-market sequencing, authoring the mission, vision, and values platform and the messaging architecture for a technology-led challenger in a commoditized, incumbent-dominated category. Direct agency, creative, and web partners while building the standards, workflows, and AI-enabled processes that scale a lean organization. Grew organic traffic 70% and search value 51% in six months and built the go-to-market model that doubled the licensed footprint from 12 states to 24 plus DC. |
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Director of Marketing & Communications
Repositioned the regional marketing function as a strategic growth engine by aligning digital, media, and community engagement initiatives with systemwide priorities. Directed enterprise-aligned marketing and communications for three regional hospitals and 40+ ambulatory clinics across Indian Land, Lancaster, and Chester, South Carolina. Defined and executed strategic marketing plans that strengthened the MUSC brand, accelerated patient acquisition, and built physician and community engagement. Partnered with executive and service-line leadership to drive growth priorities, steward marketing investments, and ensure alignment with system goals. Oversaw digital strategy, earned media, and team development to deliver measurable visibility, reputation, and revenue impact. Served on MUSC's Executive Leadership Council and chaired the Sponsorship Committee, advancing regional partnerships and visibility. |
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Director of Marketing
Established and scaled the organization’s first marketing department, creating foundational strategies, systems, and teams to support 10 business divisions across commercial real estate, senior living, hospitality, and entertainment. Partnered with ownership to shape enterprise brand strategy, unify messaging, and align creative direction with business growth objectives. Directed digital engagement, public relations, and multi-channel marketing to strengthen competitive position, diversify revenue, and enhance market visibility. |
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Senior Marketing Manager
Promoted to lead marketing strategy, budgeting, and execution for a 30-property, multi-brand portfolio spanning 13 national franchises. Managed a $1.3M budget and nine-person creative team, aligning brand strategy with business goals to drive engagement, optimize ROI, and elevate revenue through creative, data-informed campaigns. |
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Marketing Director
Directed regional marketing initiatives for a 2.1 million square foot mall centrally located between Buffalo, Cleveland, and Pittsburgh, owned by one of the nation’s largest privately held real estate developers and managers of shopping centers. Managed over 200 retail stores and planned annual events to attract tourism to the complex. Developed the marketing plan and budget, resulting in increased revenue for the complex, achieving the highest earnings in a single year in the past decade. |
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Associate Editor
Designed the marketing strategy and implementation plan for a start-up magazine. Created a brand identity that positioned the product as the leading “voice” of the tri-state region. Assisted in identifying monthly themes and took writing assignments from the Editor-in-Chief. Wore multiple hats as the second-in-command, acting as Writer, Special Events Coordinator, Art Director, and serving as the liaison between the editorial and design departments. |
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Full portfolio/samples of work available upon request.