Marketing & Communications Executive
Kelsey R. Fitch is an accomplished marketing and communications leader known for uniting creativity, strategy, and data to drive meaningful connections and organizational growth. With more than 15 years of experience, she has led marketing and communications functions across financial services, health care, real estate, and hospitality—building high-performing teams, establishing marketing functions where none existed, modernizing brand ecosystems, and strengthening visibility, engagement, and trust.
As Director of Marketing & Communications for Wichita National Life Insurance Company, Kelsey leads brand, communications, demand generation, and marketing technology for an independent life insurance and annuity carrier operating since 1957 and rebuilt as a technology-led platform. She established the company's first marketing function—brand governance, digital presence, content operations, and marketing systems—and partners with the CEO on positioning, mission and values, and messaging architecture in a category dominated by incumbents. Under her direction, organic traffic grew 70% in six months, and the go-to-market model she built supported expansion from 12 states to 24 plus the District of Columbia.
At MUSC Health, Kelsey directed marketing and communications strategy for three regional hospitals and more than 40 ambulatory clinics, guiding digital, media, and community outreach initiatives that aligned local needs with enterprise goals. Her leadership redefined how the organization engaged patients and communities, earning recognition for advancing collaboration, fostering trusted partnerships, and empowering her team to deliver impactful results with purpose and precision.
Earlier, as Director of Marketing for New Forum, Inc., Kelsey established and scaled the company's first marketing department. , Kelsey served as Director of Marketing for New Forum, Inc., where she established and scaled the company’s first marketing department. Leading strategy for 10 divisions across senior living, hospitality, and commercial real estate, she unified brand messaging and introduced performance-driven systems that improved efficiency, accountability, and cohesion across the enterprise.
Earlier in her career, Kelsey held marketing leadership roles with Scott Enterprises, overseeing a portfolio of hospitality and entertainment properties across Pennsylvania and New York. Managing complex projects and cross-functional teams, she launched new properties, elevated event success, and earned multiple Special Achievement Awards for excellence in marketing and leadership.
Kelsey holds a Bachelor of Science in Marketing from The Pennsylvania State University and is a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute and a Professional Certified Marketer (PCM) through the American Marketing Association. Known for her authenticity, energy, and clarity, she leads with a balance of strategy and heart—empowering teams to think creatively, act boldly, and deliver results that matter.
Outside the Office.
Find me laughing with my favorite people, ideally over great food or mid-adventure.
Random Fun Fact: I don't chew gum. Ever.
Fictional Character I'd grab coffee with: Let's go all the places, Liz Lemon! Brilliance and chaos can coexist.
Slogan for life: "Let's do this!"
What motivates me: Change. Challenge. Creativity.
My superpower: My words-and occasionally, my hair.
Weekend highlights: Family day trips, workouts that clear my mind, good books, and puppy cuddles.
Let’s connect and create something great together!
As Director of Marketing & Communications for Wichita National Life Insurance Company, Kelsey leads brand, communications, demand generation, and marketing technology for an independent life insurance and annuity carrier operating since 1957 and rebuilt as a technology-led platform. She established the company's first marketing function—brand governance, digital presence, content operations, and marketing systems—and partners with the CEO on positioning, mission and values, and messaging architecture in a category dominated by incumbents. Under her direction, organic traffic grew 70% in six months, and the go-to-market model she built supported expansion from 12 states to 24 plus the District of Columbia.
At MUSC Health, Kelsey directed marketing and communications strategy for three regional hospitals and more than 40 ambulatory clinics, guiding digital, media, and community outreach initiatives that aligned local needs with enterprise goals. Her leadership redefined how the organization engaged patients and communities, earning recognition for advancing collaboration, fostering trusted partnerships, and empowering her team to deliver impactful results with purpose and precision.
Earlier, as Director of Marketing for New Forum, Inc., Kelsey established and scaled the company's first marketing department. , Kelsey served as Director of Marketing for New Forum, Inc., where she established and scaled the company’s first marketing department. Leading strategy for 10 divisions across senior living, hospitality, and commercial real estate, she unified brand messaging and introduced performance-driven systems that improved efficiency, accountability, and cohesion across the enterprise.
Earlier in her career, Kelsey held marketing leadership roles with Scott Enterprises, overseeing a portfolio of hospitality and entertainment properties across Pennsylvania and New York. Managing complex projects and cross-functional teams, she launched new properties, elevated event success, and earned multiple Special Achievement Awards for excellence in marketing and leadership.
Kelsey holds a Bachelor of Science in Marketing from The Pennsylvania State University and is a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute and a Professional Certified Marketer (PCM) through the American Marketing Association. Known for her authenticity, energy, and clarity, she leads with a balance of strategy and heart—empowering teams to think creatively, act boldly, and deliver results that matter.
Outside the Office.
Find me laughing with my favorite people, ideally over great food or mid-adventure.
Random Fun Fact: I don't chew gum. Ever.
Fictional Character I'd grab coffee with: Let's go all the places, Liz Lemon! Brilliance and chaos can coexist.
Slogan for life: "Let's do this!"
What motivates me: Change. Challenge. Creativity.
My superpower: My words-and occasionally, my hair.
Weekend highlights: Family day trips, workouts that clear my mind, good books, and puppy cuddles.
Let’s connect and create something great together!
